The Art of the CMA: Winning the hearts of buyers and sellers by mastering real estate's most versatile marketing tool

by Greg Robertson and Charles Warnock

How much is my home worth?

That simple question has probably the single most effective call-to-action in real estate history. Every real estate transaction depends on accurate property valuations, and CMAs are the foundational tool for agents to create and present them.

Do we really need a book about the Comparative Market Analysis (CMA)? Only if you want massive success in today's dynamic real estate market. This playbook...

• Format: Paperback
• Language: English
• ISBN: 1735414409
• ISBN13: 9781735414409
• Release Date: August 2020
• Publisher: Giant Steps Publishing
• Length: 244 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 5.5" x 8.5"