The Art of Membership: How to Attract, Retain and Cement Member Loyalty

by Sheri Jacobs

Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. The Art of Membership by Sheri Jacobs, CAE, provides associations and membership organizations with the practical tools they need to build a loyal and diverse membership base over the long term. Readers will be able to put the tools to work immediately regardless...

• Format: Hardcover
• Language: English
• ISBN: 1118633105
• ISBN13: 9781118633106
• Release Date: January 2014
• Publisher: Jossey-Bass
• Length: 304 Pages
• Weight: 1.15 lbs.
• Dimensions: 1.0" x 6.2" x 9.3"