The Art of Lionel Trains: Toy Trains and American Dreams

by Roger Carp

Book Overview

Reproductions of the best artwork commissioned for Lionel? advertising bring to life the classic Lionel? toy train catalogs from 1901 to the present. Classic Toy Trains Senior Editor Roger Carp brings... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0871162024
• ISBN13: 9780871162021
• Release Date: January 2003
• Publisher: Kalmbach Publishing Company
• Length: 143 Pages
• Weight: 2.35 lbs.
• Dimensions: 0.7" x 10.5" x 10.5"

Customer Reviews

Would Christmas be the Same without a Train

"Saying 'Lionel' to anyone over the age of 40 brings forth nods of recognition and stories of smoking, whistling trains chugging around Christmas trees." "The Art of Lionel Trains" is a showcase of familiar images, famous pictures and the artwork from catalog covers, newspaper advertising and other marketing pieces. Some of the pictures are sentimental and show the dreams of children. When my mother bought my husband his first Lionel Train, I think he spent most of one afternoon putting the track together and then would amuse our cats by running the train at least once a day, complete with smoke billowing about in our mostly empty room. I kept wondering what was burning. My memories of Lionel Trains now include cats jumping across tracks to avoid the impending doom. They were actually quite fascinated for weeks. This book highlights classic Lionel trains, helps to revive memories of toy trains from the past and analyzes art and its relationship to dreams and values. The Chapters Include: Dreams of Ambition 1900-1923 Dreams of Consumption 1920-1933 Dreams of Authority 1931-1947 Dreams of Security 1946-1964 Dreams of Nostalgia 1963-1993 Dreams of Tomorrow 1990-2003 This book is a history of Lionel Trains from 1900-2003 and is the perfect gift for Lionel Train fans everywhere. Each chapter contains detailed information on all things train through an analysis of advertising. What I noticed, is a sense of family unity throughout the pictures. It also seems that a Lionel Train looks best with a Christmas tree. Artists actually started promoting this idea back in the1920s. The text in the advertising is readable in most cases. You have to love the pictures of the poor kids watching while "grandpa and dad" took over the train tracks. Roger Carp has been a member of the editorial staff of Classic Toy Trains magazine since 1988. You might want to look for additional selections by Roger Carp: The World's Greatest Toy Train Maker: Insiders Remember Lionel Classic Lionel Display Layouts You Can Build ~The Rebecca Review

Bound To Bring Enjoyment

I read all 143 double spaced, profusely illustrated pages of it. I had no idea of what I would be getting into other than ad art and Lionel. I decided to make it a read inasmuch as it promised fine artwork and how it related to Lionel's marketing.The book is not just breezy, casual reading. It is more than pretty pictures as well. It is a combination of analysis, interpretation and commentary on the more than 100 years of Lionel history through five owners. In this Roger Carp has succeeded. He has profiled the Lionel we know today as well as the company which existed through two World Wars and other skirmishes, one Great Depression, diversifications and contractions as well as other economic ups and downs.The evolution of Lionel has taken many twists and turns. The philosophy of each new owner. Controlling costs. Fluctuations of sales. The cycles of selling toys, then "accurately detailed replicas of the real thing", then reissues. The reader will find that this cycle has repeated itself again and again.Some of the illustrations will be familiar as they cover the period from 1906 through an ad from the July 2001 Classic Toy Trains. Actually this is fertile territory for a well-done art book on American model train advertising. Much of the ad art from early Lionel, Ives and others in catalogs and elsewhere is truly art. Maybe .... some day. It's bound to be a "must have".In The Art of Lionel Trains you won't find witty little anecdotes or factory stories or any yet unheard exposes. You will find the "big" names, CEO's and top level management. The names of some of the many artists and photographers who contributed their talents to Lionel's enduring success. And you will find more than 150 beautiful reproduced color illustrations The author succeeds very well in telling the story of Lionel as seen through its ads, publications and catalogs. This is another Lionel licensed product bound to bring enjoyment to the reader.

A Wealth of Information

The ART OF Lionel Trains has increased my knowledge of the Lionel Corporation in an area that was almost unknown to me. I have been a toy train collector for over thirty years but knew little about the philosophies and rationale that went into creating the Lionel catalogs, and copy for their advertisng. The book traces the history of Lionel and simultaneously explains how the company's marketing strategies were transformed into art copy. The literary and historical content of this book is exceptional, as well as the myriad of illustrations and accompanying explanations. I recommend it to anyone interested in the toy train hobby.

The Art of Lionel Trains

Roger Carp has authored a real "winner." Recently there have been many "Coffee Table Books" released. Many contain mega errors and a great deal of self-serving rhetoric. Not this one by Roger! It is a first rate chronological look at the rise of The Lionel Corporation through its artwork and business philosophies. Roger very skillfully traces Lionel's emergence to its American ICON status by showing one piece of artwork after another, many of which have not been seen before. In addition to the full color artwork within the 143 pages, the text is interesting, informative, thought provoking, and best of all, VERY easy to read. You will not go wrong by adding this delightful hardback book to your collection of Lionel Lore. Gordon L Wilson, Past TCA National President

A must for Lionel enthusiasts

Roger has done a fine job collecting both the leading artwork and historic backstories associated with the creation of Lionel model train catalogs throughout the company's history. If you're interested in Lionel, commercial artwork and the behind-the-scenes processes involved with such production, then The Art of Model Trains is for you. Big, colorful and well-designed, it's a great and pretty read for that retro toy enthusiast on your shopping list.