The Art of Excellent Products: Enchanting Customers with Premium Brand Experiences

by Riccardo Illy

Book Overview

Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations.

While it is no secret that Italians create superior products that both withstand the threat of ongoing competition and stand the test of time, the specific business principles that have led...

• Format: Paperback
• Language: English
• ISBN: 1400225108
• ISBN13: 9781400225101
• Release Date: February 2022
• Publisher: HarperCollins Leadership
• Length: 208 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.9" x 5.4" x 8.2"