The Art of Commercial Conversations: Drive Revenue. Increase Margins. Sell A Difference.

by Bernadette McClelland

This book is different It provides mainstream how to's and what to do's with a left of field focus on they WHO and WHY. It taps into what REALLY contributes to business success when it comes to revenue generation, day to day leadership and activation of those results that matter the most through modern day commercial selling conversations.

It's an invitation and a wake-up call to begin having commercial conversations that provide a win for...

• Format: Paperback
• Language: English
• ISBN: 0987356127
• ISBN13: 9780987356123
• Release Date: March 2019
• Publisher: Sales Leaders Global P/L
• Length: 238 Pages
• Weight: 0.71 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"