The Art of Client Service: The Classic Guide, Updated for Today's Marketers and Advertisers

by Robert Solomon

Book Overview

A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable...

• Format: Hardcover
• Language: English
• ISBN: 1119227828
• ISBN13: 9781119227823
• Release Date: April 2016
• Publisher: Wiley
• Length: 288 Pages
• Weight: 0.96 lbs.
• Dimensions: 1.0" x 5.8" x 8.6"