The Architecture of Persuasion: How to Write Well-Constructed Sales Letters

by Michael Masterson

Book Overview

From the ancient Egyptians writing on papyrus to Internet advertisers today, writing powerful sales letters has been a critical skill in developing successful businesses.

In The Architecture of Persuasion, Michael Masterson helps you master this skill. And by using the extended metaphor of an Indiana Jones-type archeology professor on a quest for romance, he makes it fun.

You follow the professor as he catches the eye of the object...

• Format: Hardcover
• ISBN: 0982150008
• ISBN13: 9780982150009
• Release Date: January 1
• Publisher: American Writers & Artists, Inc.
• Length: 121 Pages
• Weight: 1.17 lbs.