The Apprentice: How to Get Hired Not Fired

by Alan Sugar

No Synopsis Available.

• Format: Paperback
• Language: English
• ISBN: 0563522380
• Release Date: August 2007
• Publisher: BBC Books
• Length: 224 Pages
• Weight: 0.77 lbs.

Customer Reviews

Business Principles - A spin-off from the BBC TV series - UK

The Apprentice - How to get Hired and Nor Fired by Alan Sir Sugar is a 269 page paperback. Fully revised and updated. The book is a spin-off from the BBC TV series, though the book evolves largely around business principles which the 12 TV episodes represent as 1 people get fired and 1 gets hired. I enjoyed the book, light-hearted reading with sound business principles. The book begins with a look at Sir A. Sugar life, his advisors, Nick and Margaret and then goes into the business side of things. The books cover planning and adapting, market selling, perceived value, work-life balance, closing the deal, advertising, interviewing, project management, insubordination, flexibility etc. As a TV spin-off the book also look as aspect of series 1 and looks forward to series 2. There is an index in the back and details of each series 2 candidate with two charts for IF you really ant to tick the squares to see how each candidate has performed! The book was well laid-out with quote here and there from Sir Alan and Tim (the winner of series 1) with 'Take Action' business points in each chapter which Sir Alan has written.