The Apple Experience: Secrets to Building Insanely Great Customer Loyalty

by Carmine Gallo

Book Overview

Praise for THE APPLE EXPERIENCE

"There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience."
--Guy Kawasaki, author of Enchantment and former chief evangelist of Apple

"Carmine Gallo explains beautifully and simply just...

• Format: Hardcover
• Language: English
• ISBN: 0071793208
• ISBN13: 9780071793209
• Release Date: March 2012
• Publisher: McGraw-Hill Companies
• Length: 256 Pages
• Weight: 1.20 lbs.
• Dimensions: 1.0" x 6.3" x 9.1"