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Paperback The Apology Impulse: How the Business World Ruined Sorry and Why We Can't Stop Saying It Book

ISBN: 0749493208

ISBN13: 9780749493202

The Apology Impulse: How the Business World Ruined Sorry and Why We Can't Stop Saying It

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Format: Paperback

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Book Overview

Saying sorry is in crisis. On one hand there are anxious PR aficionados and social media teams dishing out apologies with alarming frequency. On the other there are people and organizations who have done truly terrible things issuing much-delayed statements of mild regret.

We have become addicted to apologies but immune from saying sorry.

In January 2018 there were 35 public apologies from high-profile organizations and individuals...

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