The Anime Boom in the United States: Lessons for Global Creative Industries

by Michal Daliot-Bul and Nissim Otmazgin

Book Overview

The Anime Boom in the United States provides a comprehensive and empirically-grounded study of the various stages of anime marketing and commercial expansion into the United States. It also examines... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0674241193
• ISBN13: 9780674241190
• Release Date: October 2019
• Publisher: Harvard University Press
• Length: 230 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.6" x 6.1" x 9.0"