The Anime Boom in the United States: Lessons for Global Creative Industries

by Michal Daliot-Bul and Nissim Otmazgin

Book Overview

The Anime Boom in the United States is a comprehensive and empirically grounded study of the expansion of anime marketing and sales into the United States. Using the example of Japanese animation, it examines the supporting organizational and cultural processes that constitute a transnational system for globalizing and localizing cultural commodities. Drawing on field research, survey data, and in-depth interviews with Japanese and American professionals...

• Format: Paperback
• Language: English
• ISBN: 0674241193
• ISBN13: 9780674241190
• Release Date: October 2019
• Publisher: Harvard University Press
• Length: 230 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.6" x 6.1" x 9.0"