The Anatomy of Yes: The Story Behind Every Sale

by Joseph Burke

Stories sell products. Why? More importantly, how can you construct a story that captures a customer's emotions, gets them to ignore your competition, and keeps them riveted to your storyline for a lifetime? The answer is centuries old, and author Joe Burke shows how it's still relevant for today.

Simply stated, your DNA is hardwired to a recurring three-act story. This story, with its five distinct archetypal patterns, was primally authored to...

• Format: Hardcover
• Language: English
• ISBN: 1929266987
• ISBN13: 9781929266982
• Release Date: May 2019
• Publisher: Wellspring
• Length: 128 Pages
• Weight: 0.72 lbs.
• Dimensions: 0.8" x 5.6" x 8.3"