The Anatomy of Buzz Revisited: Real-life Lessons in Word-of-Mouth Marketing

by Emanuel Rosen

Book Overview

A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today's online world

With two-thirds new material and scores of current examples from today's most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works.

Based on over one hundred new interviews with thought leaders, marketing executives,...

• Format: Paperback
• Language: English
• ISBN: 0385526326
• ISBN13: 9780385526326
• Release Date: February 2009
• Publisher: Crown Publishing Group
• Length: 384 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.8" x 5.5" x 8.1"