The Americano Dream: How Latinos Can Achieve Success in Business and in Life

by Lionel Sosa

Book Overview

Sosa draws on his own experiences as well as those of other successful Latino politicians, entertainers, sports stars, and business people to illustrate the obstacles that Latinos must overcome and the power of their heritage. By showing in detail how Latinos can compete and win in American society, The Americano Dream is unique in the marketplace, and will quickly become the business bible for a new generation of Latino entrepreneurs.

• Format: Paperback
• Language: English
• ISBN: 0452278317
• ISBN13: 9780452278318
• Release Date: March 1999
• Publisher: Plume Books
• Length: 220 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.7" x 5.3" x 8.0"
• Age Range: 1 year and up
• Grade Range: Grades 1 to 6

Customer Reviews

Read it if you are a minority!!

Mr Sosa has a brilliant message. You can succeed even though you may belong to a minority or 'disadvantaged'. Although, he shares the Latinos' experiance and the Americano dream, his story is applicable to anyone who has persistence and determination to succeed. I live in a city state where most of us come from immigrant origins and have thrived. Mr Sosa's practical and sound advice in the book is something you can immediately put to use.

Un gran libro.

"El sueno americano" es una guia indispensable para quienes deseen profundizar en las razones del exito (y del fracaso) de empresas e individuos hispanos en los Estados Unidos. El senor Sosa escribe en un estilo claro y convincente, basandose en su propia experiencia y en los ejemplos de multiples personas, famosas o no. El resultado es didactico y abrira sus ojos a realidades que se viven a diario pero que no siempre son analizadas o entendidas (por ejemplo, la enorme diferencia de sentido que una misma frase puede tener para un angloamericano y para un latino.) Este libro es una obra constructiva, que respeta nuestra idiosincracia y, al mismo tiempo, ofrece consejos practicos para una mejor comprehension del mundo angloamericano. Altamente recomendado.

The voyage begins here

When I started to read this book I knew right away that this man had the answers I was searching for. He is on target with what it takes to make it the present US economy. I not only gained knowledge, I gained pride in my culture. I highly recommend it.

El libro esta muy bien.

A mi me gusta el libro "El Sueno Americano" mucho. Lo es un libro ese dice latinos pueden hacer muy bien en los Estados Unidos. Yo lo recomendaria a todos el gente, si tu sabes donde qieres ir. El libro es muy bien para todos Latinos en los Estados Unidos.

Excellent advice from Lionel Sosa.

I feel this book should be mandatory reading for anyone interested in starting a business or climbing the corporate ladder. The book has flexible advice in the sense that it not only applies to Hispanics, but to Anglos, Asians, African-Americans, etc. I enjoyed this book and I have told family and friends about this book.