The American Television Industry

by Jane Shattuc, Michael Curtin, Jane Shattuc Michael Curtin

The American Television Industry offers a concise and accessible introduction to TV production, programming, advertising, and distribution in the United States. The authors outline how programs are made and marketed, and furthermore provide an insightful overview of key players, practices, and future trends.

• Format: Paperback
• Language: English
• ISBN: 1844573370
• ISBN13: 9781844573370
• Release Date: December 2009
• Publisher: British Film Institute
• Length: 208 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.5" x 6.1" x 9.1"