The American Retail Value Proposition: Crafting Unique Experiences at Compelling Prices

by Kyle Murray

The American economy is profoundly dependent on the success of its retailers and the strength of its consumer spending. Yet, how do leading retailers create value for their customers?

To a large extent this has been accomplished by streamlining operations and a decades-long focus on cost cutting and price competitiveness. Today, retailers realize that they need to discover new ways to differentiate themselves and attract consumer spending...

• Format: Hardcover
• Language: English
• ISBN: 144263717X
• ISBN13: 9781442637177
• Release Date: August 2016
• Publisher: Rotman-Utp Publishing
• Length: 256 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.8" x 6.2" x 9.0"