Amazon Marketplace Dilemma: A Brand Executive's Challenge Growing Sales and Maintaining Control

by James Thomson and Joseph Hansen

Book Overview

Brand executives face two key questions in addressing the Amazon marketplace:

1.Will the brand be sold on the Amazon Marketplace?

2.If yes, then what distribution approach makes most sense for the brand?

As we discuss throughout the book, the decision regarding whether the brand will be sold on the Amazon marketplace is not always solely within a brand's control. It's better to start with the assumption that any popular brand's...

• Format: Paperback
• Language: English
• ISBN: 0998484601
• ISBN13: 9780998484600
• Release Date: June 2017
• Publisher: Buy Box Experts
• Length: 156 Pages
• Weight: 0.68 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"