The AMA Handbook of Public Relations: Leveraging PR in the Digital World

by Robert L. Dilenschneider

Book Overview

The AMA Handbook of Public Relations combines proven PR strategies with best practices for web-based campaigns--including leveraging websites, blogs, podcasts, and social networking sites--to help... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0814415253
• ISBN13: 9780814415252
• Release Date: February 2010
• Publisher: Amacom
• Length: 256 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.9" x 7.3" x 10.2"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher