The AMA Guide to the Globe: Managing the International Marketing Research Process

by Holly Edmunds

Aimed at upper-level executives and marketers, this text explains how to conduct an effective international marketing research project. Each stage of the process is covered, from the development of... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0324313314
• ISBN13: 9780324313314
• Release Date: July 2006
• Publisher: Thomson South-Western
• Length: 314 Pages
• Weight: 1.42 lbs.
• Dimensions: 1.1" x 6.3" x 9.3"