The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power

by Joseph Turow

Book Overview

A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you

By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the...

• Format: Paperback
• Language: English
• ISBN: 0300234694
• ISBN13: 9780300234695
• Release Date: February 2018
• Publisher: Yale University Press
• Length: 344 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.9" x 5.8" x 8.6"