The Aging Consumer: Perspectives from Psychology and Marketing

Bys: Aimee Leigh Drolet and Carolyn Yoon

Book Overview

The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research.

There has been little systematic research done with respect to the most basic questions related to age and consumer behavior, such as whether older adults versus young and middle-age adults respond to marketing...

• Format: Hardcover
• Language: English
• ISBN: 0367360942
• ISBN13: 9780367360948
• Release Date: October 2020
• Publisher: Routledge
• Length: 380 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.8" x 6.1" x 9.1"