The Agile Innovation Playbook

by Ben Davies and Bill Harte

"Innovation done quicker, better, and cheaper. Innovation for the modern marketeer" Hugh Pile, CEO Blue Skies, ex L'Oreal CMO Western Europe

"Agile Innovation responds to ever-changing consumer and business needs. It is fast, flexible and focussed to maximise success." Laura Sheard, Marketing and Innovation Director

Innovation in Consumer Packaged Goods (CPG) and Fast Moving Consumer Goods (FMCG) has been relatively...

• Format: Paperback
• Language: English
• ISBN: 152727960X
• ISBN13: 9781527279605
• Release Date: March 2021
• Publisher: William Harte
• Length: 166 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"