The Age of Responsibility: Csr 2.0 and the New DNA of Business

by Wayne Visser

Book Overview

The new generation of CSR

In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model.

Provides a 'second generation' approach to CSR that will breathe new...

• Format: Hardcover
• Language: English
• ISBN: 0470688572
• ISBN13: 9780470688571
• Release Date: March 2011
• Publisher: Wiley
• Length: 408 Pages
• Weight: 1.55 lbs.
• Dimensions: 1.1" x 6.3" x 9.0"