Advertising Kit

by Jeanette Smith

jeanette Smith has put into one book everything the owner or manager of a small business needs to know to build an effective and affordable advertising campaign. You'll find straightforward advice on targeting the best customer prospects, planning a budget you can live with, choosing the right media, and writing a winning message.

• Format: Hardcover
• Language: English
• ISBN: 0029295157
• ISBN13: 9780029295151
• Release Date: January 1994
• Publisher: Lexington Books
• Length: 292 Pages
• Weight: 1.25 lbs.
• Dimensions: 1.1" x 6.4" x 9.6"