The Advertising Handbook

by Jonathan Hardy, Helen Powell, Sean Brierley, et al.

Book Overview

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing...

• Format: Paperback
• Language: English
• ISBN: 113867883X
• ISBN13: 9781138678835
• Release Date: March 2018
• Publisher: Routledge
• Length: 280 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.6" x 6.8" x 9.6"