Advertising Concept Book

by Pete Barry

Book Overview

In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept. Structured to provide both a... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0500290318
• ISBN13: 9780500290316
• Release Date: July 2012
• Publisher: Thames & Hudson
• Length: 296 Pages
• Weight: 2.35 lbs.
• Dimensions: 1.2" x 8.0" x 9.5"