The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Advertising

by Erik Du Plessis

Book Overview

Advertising research organizations have been trying for years to measure the effectiveness of advertising. The Advertised Mind draws on the very latest research into the workings of the human brain... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0749443669
• ISBN13: 9780749443665
• Release Date: May 2005
• Publisher: Kogan Page
• Length: 232 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.8" x 5.7" x 9.8"