The advantages and disadvantages of relationship management: How can a company integrate recent research findings in order to make its CRM system more

by Michael Bock

Bachelor Thesis from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,2, Maastricht University (School of Business and Economics), course: -, language: English, abstract: 1. General introduction Up to now, it has always been the task of marketing to be close to the customer and to know how to reach him in order to ultimately increase sales of the company's product or service. This focus on customer...

• Format: Paperback
• Language: English
• ISBN: 3640713036
• ISBN13: 9783640713035
• Release Date: September 2010
• Publisher: Grin Verlag
• Length: 24 Pages
• Weight: 0.10 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"