The Adman's Dilemma: From Barnum to Trump

by Paul Rutherford

Book Overview

The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually...

• Format: Paperback
• Language: English
• ISBN: 1487522983
• ISBN13: 9781487522988
• Release Date: August 2018
• Publisher: University of Toronto Press
• Length: 480 Pages
• Weight: 1.60 lbs.
• Dimensions: 1.3" x 5.9" x 8.9"