The Adaptive Decision Maker

by James R. Bettman, John W. Payne, Eric J Johnson, et al.

Book Overview

The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers balance effort and accuracy considerations and predicts which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyse how the model can lead to improved decisions and opportunities for further research.

• Format: Paperback
• Language: English
• ISBN: 0521425263
• ISBN13: 9780521425261
• Release Date: August 1993
• Publisher: Cambridge University Press
• Length: 348 Pages
• Weight: 0.25 lbs.
• Dimensions: 0.9" x 6.0" x 9.2"