The Ad Men and Women: A Biographical Dictionary of Advertising

by Edd Applegate

This reference provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. The profiles provide basic biographical information and discuss their careers and contributions in detail. Each entry concludes with a bibliography of works by and about the subject and a list of major clients and advertising campaigns. The volume closes with a selected bibliography of works for further reading...

• Format: Hardcover
• Language: English
• ISBN: 0313278016
• ISBN13: 9780313278013
• Release Date: April 1994
• Publisher: Greenwood
• Length: 424 Pages
• Weight: 1.73 lbs.
• Dimensions: 1.3" x 6.4" x 9.6"