The Accidental Marketer Case Book: Unraveling the Mysteries of Marketing Success

by Sean Welham, Spitale, Mary Abbazia

In an era where AI and technology continue to revolutionize industries, professionals with technical backgrounds are increasingly finding themselves in traditional marketing roles. These "Accidental Marketers" are eager to gain an understanding of how to develop effective marketing strategies. The Accidental Marketer Case Book is the most practical guide available to help inexperienced marketers become proficient quickly.

What sets...

• Format: Paperback
• Language: English
• ISBN: B0CSV7HXK4
• ISBN13: 9798218339395
• Release Date: January 2024
• Publisher: Impact Planning Group, LLC
• Length: 114 Pages
• Weight: 0.41 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"