The ABA Guide to Legal Marketing: A Collection of the Best Ideas, Approaches, and Success Stories

by Gary A Munneke

In these 14 articles, marketing experts, practising lawyers and law firm marketing administrators share their innovative methods for competing in an aggressive marketplace. Discover how to deal effectively with the media, budget and evaluate marketing and structure lawyer-nonlawyer affiliations.

• Format: Paperback
• Language: English
• ISBN: 0897079922
• ISBN13: 9780897079921
• Release Date: January 1995
• Publisher: ABA Section of Law Practice Management
• Length: 177 Pages