Section 1: Service and Innovation.- Servitization of Business: An Exploratory Case Study of Customer Perspective; Z. Ahamed et al.- A Service Field Concept for Service Value Creation; M. Kosaka et al.- Development of future center: a case study; T. Rossi et al.- Co-creation value platform based on user's behaviour to increase the user engagement; A. Kumaresan.- Inquest for Competitive Factors of Restaurant Information Services; H. Sai.- Cocreation...