The 7 Essentials of Graphic Design

by Allison Goodman

Book Overview

This book is the perfect desk reference for anyone who designs or works with designers. It reduces the complexities of today's design work into seven basic elements: Research, Typography, Contrast,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1581801246
• ISBN13: 9781581801248
• Release Date: September 2001
• Publisher: How Books
• Length: 114 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.5" x 8.6" x 10.9"

Customer Reviews

Well written and beatifully designed

Where my reveiw is coming from is a student of graphic design and who has read 5-8 books on the subject. This full color book is condensed but has great information. It is very useful to someone new to design but also has some great areas to read for the more experienced designer as well such as ways to help solve design issues, a good approach on research for design, and working with clients in touched upon. Good design examples employed from a variety of sources not just the author. The design of the book reinforces the idea that good design should make reading fun and most importantly convey the intended message which I think she does masterfully. She listed the essentials to design in a unique approach that I have not seen else where. A lot of the design elements which in other books is given a full chapter on is contained in the chapter entitled "Contrast." I like to have things explained to me in a variety of ways so it was helpful to read about from a different angle.

The Seven Essentials IS essential

As a first-year design student, I found Goodman's book inspiring. A great reference tool that helps bring clarity and focus to the subject of design. Written in a friendly, insightful manner, the book includes excellent examples of all forms of graphic design from famous to not-so-famous designers. I've used it as a supplement to my required reading.

take a step back.

This books sets up the basics for every design problem. Keep these in mind and you'll have successful results every time. Perfect for students of design or those just starting out. Learn what all successful designers know.

The Perfect Primer

This is an excellent primer for non-professionals and students, as well as a helpful reference for teachers. Goodman has chosen contemporary, accessible examples (not just the esoteric, self-congratulatory ones found in design annuals) to illustrate the basic tenets of designing for communication. Finally, there's an informed, well-designed alternative to Robin Williams' books. Before you dive into that next brochure or flier, get this book!