The 3m Model of Motivation and Personality: Theory and Empirical Applications to Consumer Behavior

by John C. Mowen

Book Overview

Integrating control theory, evolutionary psychology, and a hierarchical approach to personality, this book presents a new approach to motivation, personality, and consumer behavior. Called the 3M,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1441950915
• ISBN13: 9781441950918
• Release Date: December 2010
• Publisher: Springer
• Length: 314 Pages
• Weight: 1.04 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"