Thirty Six Biggest Mistakes Salesmen Make & How to Correct Them

by George N. Kahn

Book Overview

The definitive guide to successful selling. This classic work shows sales people in all fields and industries how to identify those small and not-so-small mistakes which can be fatal in closing deals.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0139189610
• ISBN13: 9780139189616
• Release Date: May 1975
• Publisher: Prentice Hall

Customer Reviews

Still relevant after all these years

Some might consider Mr Kahn's book to be a potboiler because it was written in l963. It is still a super book. It's short--200 pages. It is well indexed. It does not matter if you are selling advertising, 747 aircraft, vacuum cleaners or computers you cannot avoid the timeless truths shown here. Thirty-six times, Kahn states a principle, illustrates it with many anecdotes and the tells you how to apply what you have learned. Resist the temptation to read this book in a few sittings. Rather--read a chapter a day, they're short, for six months. Keep a copy in your briefcase. In six months you will have jumped several levels in performance.