The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, And Move The World From Where It Is To Somewhere Different

by Christopher Lochhead, Eddie Yoon, Category Pirates

Book Overview

This book is for a very small percentage of business people.

You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to "not get fired." Many people want to go to work, make a contribution, and go home.

But Category Design is purpose-built for people who want to...

• Format: Paperback
• Language: English
• ISBN: 195693457X
• ISBN13: 9781956934571
• Release Date: June 2023
• Publisher: Nicolas Mather
• Length: 288 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.6" x 5.5" x 8.5"