The 21st Century Meeting and Event Technologies: Powerful Tools for Better Planning, Marketing and Evaluation

by Joe Goldblatt, Dessislava Boshnakova, Lee Seungwon, et al.

Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important aspects of using technology for today's meetings and events, such as

How to harness...

• Format: Hardcover
• Language: English
• ISBN: 1771880236
• ISBN13: 9781771880237
• Release Date: July 2016
• Publisher: Apple Academic Press
• Length: 378 Pages
• Weight: 1.90 lbs.
• Dimensions: 1.1" x 7.7" x 9.5"