The 20 PS of Marketing: A Complete Guide to Marketing Strategy

by David Pearson and David Pearson

Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethics. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed.

The...

• Format: Paperback
• Language: English
• ISBN: 0749471069
• ISBN13: 9780749471064
• Release Date: December 2013
• Publisher: Kogan Page
• Length: 336 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"