The $10 Trillion Prize: Captivating the Newly Affluent in China and India

by David Michael, Michael J. Silverstein, Abheek Singhi, et al.

Book Overview

Meet your new global consumer You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? Do you know that: - There will be nearly one billion middle-class consumers in China and India within the next ten years? - More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million...

• Format: Hardcover
• Language: English
• ISBN: 1422187055
• ISBN13: 9781422187050
• Release Date: October 2012
• Publisher: Harvard Business Review Press
• Length: 336 Pages
• Weight: 1.25 lbs.
• Dimensions: 1.1" x 6.3" x 9.5"