That's a Bullseye: A Marketing Story About Finding the Right Products, Consumers, and Campaign to Grow a Business

by Eric Bishop and Richard Blazevich

Whether you're a beginning business school student or an experienced marketer, this book will show you an effective approach for creating your marketing strategy and growing your business in an ever-changing environment.

You'll discover 6 easy steps for building a powerful marketing strategy. The authors show you how to use agile business techniques and rapid iteration to hit a bullseye with your organization's products or services...

• Format: Paperback
• Language: English
• ISBN: 1979314667
• ISBN13: 9781979314664
• Release Date: December 2016
• Publisher: Createspace Independent Publishing Platform
• Length: 146 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"