"That Sh*t Will Never Sell!" Special Colour Edition: The Story of the Men Who Sold The World What it Didn't Know it Wanted. Again and Again

by David Gluckman

Discover how some of the world's most iconic drinks brands came to life - or didn't.

Celebrated creative and marketing guru, David Gluckman, shares insider stories from decades of work in the surprising world of booze branding. From the bootlegging days of the 1930s to the modern corporate landscape, this book takes you on an irreverent and eye-opening journey through the curious conceptions of Baileys Irish Cream, Tanqueray...

• Format: Paperback
• Language: English
• ISBN: 099565753X
• ISBN13: 9780995657533
• Release Date: October 2024
• Publisher: Prideaux Press
• Length: 298 Pages
• Weight: 1.22 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"