Textuality and Contextuality: Cross-Cultural Advertising from the Perspective of High- vs. Low-Context Cultures in Europe

by Aneta Smolinska

Exploring the genre of advertising in three European languages (British English, French and Polish), this volume offers a contrastive study of the differences between high- and low-context cultures. Aspects covered include the use of foreign languages, the relation between text and images and the interaction between advertising images and readers.

• Format: Hardcover
• Language: English
• ISBN: 3631668775
• ISBN13: 9783631668771
• Release Date: June 2017
• Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
• Length: 278 Pages
• Weight: 1.32 lbs.
• Dimensions: 0.9" x 5.8" x 8.3"