Testing, Testing 1, 2, 3: Raise More Money with Direct Mail Tests

by Mal Warwick

Book Overview

Fundraising experts know that successful direct mail requires a continual search for improvements in copy, package formats, and lists through trial-and-error testing. There is no doubt that... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0787967122
• ISBN13: 9780787967123
• Release Date: March 2003
• Publisher: Jossey-Bass
• Length: 272 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.8" x 7.0" x 9.4"