In this groundbreaking marketing classic, discover the easiest way to double your selling power overnight using tested selling sentences. Plus, learn how to uncover the most-persuasive benefits hidden in everything you sell, the secret to selling more without saying more, which hypnotic word literally forces people to say "Yes ," the "X, Y, Z" principle of selling (and what it means to you), one simple word that overcomes almost any objection, the...