Tested Sentences That Sell - Second Edition

by Dr Robert C Worstell

Why the Sizzle Sells the Steak

To understand advertising, you need to understand salesmanship.

Both are filled with mis-steps, gimmicks, and frauds.

Advertising is widely understood to be "Salesmanship in Print." Understanding what makes a successful salesman then gives you the basics of what will make successful ads. With this tested collection of solutions, any person is well on their way to understanding...

• Format: Paperback
• Language: English
• ISBN: B09VSDSB42
• ISBN13: 9798201280109
• Release Date: May 2020
• Publisher: Midwest Journal Press
• Length: 298 Pages
• Weight: 0.84 lbs.
• Dimensions: 0.7" x 5.5" x 8.5"