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Paperback Tested Advertising Methods Book

ISBN: 0130957011

ISBN13: 9780130957016

Tested Advertising Methods (Prentice Hall Business Classics)

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Format: Paperback

Condition: Like New

$17.19
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Book Overview

The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses. This description may be from another edition of this product.

Customer Reviews

5 customer ratings | 5 reviews

Rated 5 stars
Learn copywriting from the guy who wrote The Book

John Caples is one of advertising's greats, the author of many people's choice for the most successful ad of all time*; Vice President of BBDO for many years; and AdAge's #21 on its list of 100 Top People of the 20th Century. The world's most prestigious creative marketing award is named after him: The John Caples International Award. He wrote several books, but Tested Advertising Methods is both his most popular and his...

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Rated 5 stars
Excellent - Best book on advertising and copywriting ever!

I have read this book twice cover to cover and refer to it almost everyday. If I could have given this book 6 stars I would have done it without reservation.I have ordered and read at least 4 different books on copywriting and advertising in the last year. Most of the books have good ideas, but none of them describe the methods of writing headlines the way Caples does. He spends 4 chapters on it and let me tell you when...

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Rated 5 stars
If You Want 5 Star Content, This Book is The One!

There's a reason why David Olgilvy calls this the most useful advertsing book he's ever read! I hold a Ph.D in Sales/Marketing and they simply DO NOT teach this money producing stuff enough at our colleges and universities! Instead, most of them opt for creative mush that's clever and makes for good awards and 5 minute speeches....but doesn't sell anything! If you want simple, brass tacks, powerful advertising advice, this...

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Rated 5 stars
They laughed when I got this book, but when they saw my ad--

And when they saw the RESULTS of my advertisement, the other guys simply said "Where do you get your ideas?" But, truth be told, my ideas are not all that original, but they do work, and I get my source from Tested Advertising Methods.And that's the premise of this book--ads that are going to work; ads that will bring in customer response; ads that will produce sales. Sometimes you see advertisements with clever copy. But...

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Rated 5 stars
Doesn't get any better than this.

It is so good because Caples was in the mail order advertising business for forty-something years, and that's one of the few kinds of advertising that gets real feedback. Ads can be tested and the results can be compared. So Caples gives you FACTS rather than opinions about what works in advertising. The book is very informative and also very interesting because Caples will show you two examples of ads he ran as a split-run...

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