Tequila Wars: José Cuervo and the Bloody Struggle for the Spirit of Mexico

by Ted Genoways

At the dawn of the twentieth century, Jos Cuervo inherited his family's humble distillery in the Tequila Valley; within a decade, he had transformed it into a complex national enterprise that would become Mexico's leading producer of tequila. Cuervo built this kingdom of agave with ingenuity and grit. He brought electricity and a railroad line to Tequila, but when the Mexican Revolution erupted, that wealth put a target on his back. His arrest...

• Format: Hardcover
• Language: English
• ISBN: 0393292592
• ISBN13: 9780393292596
• Release Date: May 2025
• Publisher: W. W. Norton & Company
• Length: 352 Pages